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Public Relations Course

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Study Method Online
Provider International Career Institute
Recognition IAPCC
Start Date Enrol anytime
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International Career Institute

Course overview

Do you have a way with words and an ability to craft compelling narratives? If so, a career in public relations (PR) could perfectly match your skill set. Take the next step in your professional development with our online PR courses.

Designed by experts in the PR industry, this course teaches you the skills you’ll need to succeed in this dynamic field.

Job outcomes

  • PR consultant
  • PR officer
  • Publicist
  • Communications consultant
  • Product manager
  • Marketing analyst
  • Journalist

Want to see more job outcomes and how your future could change?

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Recognitions

IAPCC

Accredited/ Certified by IAPCC

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
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Duration study load

  • 24 weeks

Entry requirements

There are NO previous work or education requirements for entry into our PR course.

So if you want to expand your knowledge and skills in this dynamic and growing industry, simply enrol today.

Find out more about the entry requirements for this course

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Course features

  • Expedite your career in public relations
  • Study a learning programme that has been developed in consultation with senior PR professionals
  • Save time and money by learning remotely
  • Set your own timetable
  • Have a personal tutor who is available to answer questions and provide advice
  • Save 10% on your course fee by paying upfront, or opt for our interest-free weekly payment plan

Materials

All the materials you need to complete our online PR course are included in the course fee. Once you enrol, you will receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will answer all of your course and career questions and provide guidance

Subjects

Units
Introduction to Public Relations
  • How is public relations different from advertising or marketing?
  • What is public relations?
The Functions of Public Relations Specialist
  • Public relations roles
  • Creating a PR plan
  • Media Relations
  • Developing a media list
  • Distributing
  • PR techniques
  • Press release writing
  • Media kit development
  • Feature articles
  • News conferences
  • Custom tailored events
  • Crisis communication
  • Internet public relations
  • Monitoring
  • Building a website
  • PR techniques
Careers in Public Relations
  • Types of employers
  • Corporate and high-tech
  • Non-profit
  • Government
  • Public relations agencies
  • Preparing a portfolio
  • Advertised and unadvertised positions
  • The interview
  • What employers are looking for
  • How to make a good first impression
  • Interview questions
  • Researching the company
Starting Your Own Public Relations Agency or Freelancing
  • Is self-employment for you?
  • Develop a business plan
  • Create a marketing plan
  • Financial Considerations
  • Setting your rates
  • Contracts and agreements
Client Acquisition
  • Types of clients
  • Marketing your services
  • Promoting yourself
  • Preparing proposals
Historical Development
  • History of public relations
  • PR and related discipline
  • Groups to communicate with
  • PR techniques
And more!

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About International Career Institute

The International Career Institute (ICI) is a private and independent provider of education and training. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. At present, students from 77 countries study with ICI from the comfort of their home or office. Over 80% of students are Australian residents. Using experienced industry-based faculty and the latest resources, ICI delivers over 50 exciting careers and lifestyle focused courses to a broad range of people and businesses. ICI graduates are given skills that will improve their employment prospects and increase their value to employers. The Institute listens to employers through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation.
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