Home > All Courses > Marketing > Marketing & Communication > Masters > MSc Global Marketing

MSc Global Marketing

Study Method Online
Provider University of Roehampton Online
Recognition CMI
Start Date Enrol anytime
University of Roehampton Online

Are you considering enquiring? Please note: All courses listed are paid courses, though many providers offer flexible payment plans. Speak to a course advisor to find out more by making an enquiry today.

Course overview

Elevate your marketing career with our CMI-accredited Online MSc in Global Marketing.

This programme is designed to equip you with the skills and knowledge needed to master international marketing strategies and lead impactful campaigns in a rapidly evolving global landscape.

You’ll explore the intricacies of global markets, harness the latest digital tools, and learn how to create brands that resonate across cultures and borders.

The course challenges you to think strategically, innovate boldly, and stay ahead in the competitive world of global marketing.

MSc Global Marketing

Job outcomes

  • Senior Marketing Roles

Want to see more job outcomes and how your future could change?

What you'll learn

Upon completion of this degree, you should be able to:

  • Demonstrate well-developed powers of analysis and synthesis while applying relevant theoretical frameworks to the analysis of real-life global market situations
  • Absorb complex global market information and learn to design and implement strategic marketing and distribution plans, communicating them effectively
  • Exercise effective leadership and manage marketing operations or functions successfully in the context of a global business environment characterized by risk and uncertainty
  • Demonstrate in-depth knowledge of global brand management and e-marketing while being able to apply such knowledge to complex global business scenarios
  • Display a comprehensive understanding of relevant techniques applicable to their own research, demonstrating self-direction and originality in tackling and solving global business and management problems

Recognitions

CMI

Accredited/ Certified by CMI

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

  • 1 year full-time
  • 2 years part-time

Delivery

Online

Entry requirements

Higher education requirements:

To be eligible for this online degree, you should hold a second-class honours degree of any background from a recognised university. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

Language requirements:

This programme is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification, such as IELTS, that is no older than two years from the date of issue.

How to apply

  • Academic qualifications (certificate or transcript)
  • Valid English language qualification
  • Personal statement
  • Two references

Find out more about the entry requirements for this course

Course features

  • Earn a recognised qualification: Our Online MSc in Global Marketing is accredited by the Chartered Management Institute (CMI), boosting your career potential and expanding your professional network across multiple industries.
  • Build specialised expertise: Master digital marketing strategies and gain key skills to excel in today’s fast-paced and competitive business environment
  • Apply learning to real-world challenges: Move beyond theory and engage with real-world marketing scenarios to develop practical, solution-driven insights.
  • Expand your global outlook: Connect with a global network of peers and gain expert insights into international marketing practices and strategies.
  • Future-proof your career: Stay ahead of emerging marketing trends and unlock new opportunities with expert guidance and the latest industry insights.
  • Available to all: Accessible to learners of all backgrounds, this course is well-suited for ambitious professionals from non-business backgrounds aiming for competitive positions.
  • Learn on a global stage: Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.
  • Career-focused projects: Undertake a consultancy or applied research project that addresses a live business challenge, ensuring your work is relevant, impactful, and career-enhancing.
  • Comprehensive support: Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed.

Additional information

Why join this programme?

Study 100% online

With Roehampton’s MBA, you will access your course content through our learner-friendly virtual platform. From anywhere, you’ll be able to see lectures, case studies, seminars, and other interactive activities to keep things interesting.

Learn business-ready skills

This postgraduate degree is designed to strengthen your skills with management and business topics applied within the business context. You’ll be ready to put your enhanced business acumen to the test in your current role or on the first day of your new job.

Gain leadership confidence

Master the latest techniques used in management to cultivate an innovative and efficient team within your organisation. Our experienced faculty will help you learn to lead for change.

Subjects

We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.

The following modules are compulsory
Global Brand Management

Study the dynamics of global brand management by exploring successful strategies and best practices. Develop an understanding of how to manage brands effectively across international markets.

Strategic Marketing

Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.

Digital Marketing Practice

Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.

Financial Performance Management

Understand the financial management of organisations both locally and globally. Focus on resource management, budgeting, and accounting systems to improve performance and strategic decision-making.

Global Strategic Management

Explore international business complexities, focusing on corporate strategy and sustainability. Understand how global policies and stakeholder relationships are influenced by sustainability practices.

Leadership and Change Management

Enhance your leadership skills to effectively manage organisational change. Gain practical insights into leading transformation initiatives, fostering adaptability, and achieving success in dynamic business environments.

Business Research Methods

Gain essential research skills for business management. Explore different research approaches, critically assess research quality, and effectively use academic literature to inform business decisions.

Dissertation or Consultancy Project

Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.

Want more information about the subjects for this course?

Payment options

Course fees – £8,500

Fees and funding opportunities

Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.

Study Loans

Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance for the 2025/26 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.

Repayment Terms

Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.

Find out more about the payment options for this course

About University of Roehampton Online

The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life. Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.

Want to know more about this course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!
What can you expect

What can you expect?

Complete the form and learn about everything you need to know before enrolling!

  • Receive a consultation from a course expert
  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information

Want to know more about this course?

Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from University of Roehampton Online

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"